Monday, October 26, 2009

Task 5: The story of stuff - Annie Leonard

The Story of Stuff - Annie Leonard
This video really explains the process our products go through, highlighting problem areas over and irresponsible consumption and the resultant social and environmental impacts. A lot of of the information in the media about our over the condition of planet works more of a scare tactic. This information can often be overwhelming and distressing. Annie Leonard focuses more on the origin of the problem rather than the resultant effects. By breaking down the line of production and highlighting the areas of weakness and possible places of intervention it makes the problem seem far more manageable.

and knowledge.As designers we should have knowledge of the entire product development and try to intervene as much as possible. After all this problem of over consumption and planned and perceived obsolescence was a problem created by humans. Designers need to develop a new approach to design reducing the amount of resources consumed during extraction, production and distribution. We need to find to revolutionise consumption, things should be upgradeable, reusable and built to last. It should be fashionable to consume these redeveloped products, giving people satisfaction from buying these products. The choice to consume these products should be seen as a responsible decision as they reflect better design and consumption values. It is time as designer that we develop a new design philosophy from that of the 1950's.

No comments:

Post a Comment