Task 5: creating objects that tell stories - Yves Behar

Creating Objects that Tell Stories - Yves Behar
I cannot say I am completely convinced by the title of this video. I have failed to recognise a strong theme of "stories" in Yves Behar's presentation. I felt this video was more about the values that we can incorporate into our designs and the ways in which these can be passed on to companies and consumers. Designs can have messages in them whether it be about environmentalism, minimalism, functionality, health, equality etc.

I find this notion to be very inspirational, it is encouraging to see the influential power of industrial designers demonstrated on such large scales as the NYC condom or laptop initiative. Throught the relationships we devleop between or work and world it is possible to match the human need. the humanistic quality can become iconic with the right combination of branding, marketing, function and aesthetics. It is possible to design the entire experience of a product, it is this way that new ideas and values can be generated and shared.

Behar has successfully demonstrated that design is no longer about placing "skins" on new products and techologies presented to us. As industrial designers we can develop our designs from "inside out", creating a new experienced influenced by our own values whihc can then be passed on to companies and consumers.