Task 1: Human Centered Design

The video Human Centered Design - David Kelley enlightened me to the applications design can have and the way in which design philosophies can create a whole new style of product. By observing behavioural patterns designers can tailor designs to be naturally instinctive and inviting to consumers.

This video is important to the design industry as it demonstrates a variety of ways in which human behaviours can be incorporated into design. This approach is not always about creating a new product but can be the enhancement of an experiencing using existing products. The interface used in the Prada New York store, is not necessarily a advance in technology but the rather the user interface and the way in which be behave in the store. The interface simplifies the experience, allowing for easy and more educated choices while shopping. Shoppers can feel more confident in the purchases they are making due to readily avliable information.

Human Centered Design highlights that design does not have to be the out put of products, but rather can provide an environment to which people can develop thier own experiences. I especiall liked the interactive displays found n the Science Museum, London. They provided and oppurtnity for interactive learning which could be shared with multiple user. The designs were familar and instinctive through thier connection the London Underground. This was a demonstration of the ways in which design can incoporate function through behavioural patterns while providing an aesthetic environment.

David Kelley's comments on the progress of design and the social standing of designers was particuarly insightful. As a student is encouraging to see that design is still developing and is being intergrated into different areas of society such as business straterisagtion. This video has given me ideas for my own designs and a new way of looking at design briefs.

Video Link: http://www.youtube.com/watch?v=eXndL3TNCmo